From left, are Backwoods Life hosts Kevin Knighton, Woody Sullivan and Michael Lee. Spin Concepts, headquartered in Catoosa County, is managing the show’s brand marketing.
“We’re excited to be working with Spin Concepts to expand our brand’s value and reach,” said Michael Lee, who stars in the show alongside Kevin Knighton and Woody Sullivan. “We think they offer the right mix of talent and experience to help us build on the success we’ve enjoyed with our show so far.”
Backwoods Life is a weekly outdoors hunting show based near Valdosta, Ga., that airs 13 episodes beginning in late summer and continuing through fall and winter. The award-winning show features the three down-to-earth guys as they pursue large game throughout North America. The show appears on multiple satellite and cable systems, including Dish Network and DirecTV, with an estimated total potential viewing audience of more than 31 million.
Backwoods Life is poised to start its eighth season on national TV airing July 1 at 6 p.m. on the Sportsman Channel. Visit backwoodslife.com or check them out on various social media channels, like Facebook.
Daren Headrick, a Ringgold native, is the president and founder of Spin Concepts.
“The signing of Backwoods Life TV to our client roster is a huge step for us toward our long-range goals,” Headrick said. “We’re quite enthusiastic to be joining the outdoor industry and also continuing our path of growth and presence in the entertainment industry at large," continues Headrick.
Headrick served in both corporate marketing leadership and client-side agency roles prior to starting Spin Concepts in 2003, including working in the NASCAR industry with Jeff Gordon, the Petty Family, Christian Fittipaldi and Darrell Waltrip.
Some of Spin’s past work includes brand management, public relations and marketing in the international music industry for a number of artists and concert events. Many of the group’s clients are local or regional corporate businesses, but headquartered as far away as New York. Some of Spin’s local clients include Junior’s Building Materials and First Volunteer Bank.
For more information about Spin Concepts, visit them on Facebook or at spinconcepts.com.
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